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Once you know all about your ideal target audiences, then the next step is to plan your Ads to show your audience what they would WANT to see. You are creating the right stories to make a connection with your ideal audience, by showing them content that you know will resonate with them. The content is relevant to them, so they’re more likely to consume your Ads – actually read, engage with and share, and most importantly click on them !
It’s really important to remember that you can have the best AD image and Copy in the world, but your audience need to WANT what you are offering. So make sure you have engaged with your target market to know what their problems and desires really are, so you can create relevant stories for your Ads, but also create relevant offerings and products that solve their problems and fulfil their desires.
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